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14/11/2024
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Lubrizol launches its EcoAssurant™ portfolio

US based global additive producer Lubrizol has introduced its EcoAssurant™ portfolio which consists of finished fluids, additive packages and components for environmentally acceptable lubricants (EALs).

The EcoAssurant portfolio will play a vital role in elevating the environmentally protective qualities of lubricants in industrial applications worldwide and will help customers gain a competitive edge by enabling their businesses to speed their environmentally acceptable lubricant (EAL) offerings to market with confidence.

The term “environmentally acceptable lubricant (EAL)” is used to describe lubricants that have been demonstrated to meet regulatory standards for biodegradability, non-bioaccumulative potential and minimal toxicity to aquatic life compared to conventional lubricants. All products in the Lubrizol’s EcoAssurant portfolio have been rigorously tested and certified by top regulatory bodies to meet these criteria, helping to enhance oil manufacturers’ eco-responsible reputations without having to compromise on product performance.

“EcoAssurant represents a single-source solution for manufacturers to expand their customer base and grow their market share in hydraulics, industrial gear oil, metalworking and grease applications on a global scale,” said Craig Paterson, VP of Lubrizol Industrial Specialties. “Our customers are continually looking to us to help unlock possibilities at the molecular level to drive measurable results, and EcoAssurant products do exactly that.”

EcoAssurant solutions eliminates the complexities and costs of formulating and blending. The new product portfolio provides a breadth of solutions and expertise that simplifies the ability of customers to bring EAL solutions to market that will be both environmentally compliant and high performing.

The breadth of the EcoAssurant portfolio enables manufacturers to expand their offerings of high-value products, helping manufacturers deepen existing customer relationships, gain greater share of market and enter into new markets.

“Because the entire portfolio is environmentally certified and performance validated, Lubrizol has already done the work to ensure its EAL solutions give our customers a competitive edge,” said Paterson. “Customers can bring their EAL offerings to market quickly and with confidence.”

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