Motobike Istanbul, the most comprehensive event of the motorcycle and bicycle industry, will take place between February 20-23, 2020 at Istanbul Expo Center. Main sponsor of the event is once again Motul. Dmitry Bakumenko, General Manager of Motul Turkey, says that motorsports is in the DNA of Motul.
Motul has a deep-rooted history. Can you please tell us about the company’s activities and its entry into the Turkish market?
Motul is a France-based company specialized in lubricants, operating in more than 100 countries. As you mentioned, the lubricant giant Motul, with a long history of 167 years, follows a continuous development-based and innovative company policy.
For many years, we are introducing our products to our users in the Turkish market. We have accelerated out investments considering the potential in Turkey and believing that we will be much more successful, and we have incorporated in 2017. Today we provide products and services in 81 provinces with our regional distributorship structure in Turkey. We deliver our automobile, motorcycle, marine, heavy duty and industrial products to every corner of Turkey through our distributors.
We would like to get to know Motul Turkey’s General Manager. Could you tell us a little about yourself?
I have been working in the automotive industry for more than 15 years and have been a part of the Motul family for 9 years. I love this industry. I am happy to be a part of an ever evolving, changing and dynamic industry. For many years, I am getting involved in projects in the field of lubricants in the Turkish market, and I love the people and culture of this country.
As Motul, you have widespread support in the field of motorsports. In which races are you currently a partner in the world?
Yes that’s right. Motorsports is in Motul’s DNA. Certain characteristics of motorsports, such as endurance, speed, competition, safety, technical infrastructure, and the importance of research and development, are 100 percent compatible with our philosophy, and therefore we take part in the field of technical partnership to sponsorship in motorsports. Today you can see Motul’s logo in almost all major motorsports organizations around the world. MotoGp, World Superbike, WEC Endurance Championship, Goodwood, Isle of TT and Dakar Rally, 24 Hours Le Mans, to name a few.
Competition and our strong collaborations have helped develop Motul’s widest range of products in the industry, making the brand a global reference for motorsports today. The passion and excitement of the racetrack also served as the ultimate testing ground for the most demanding requirements. Using the latest technology, Motul has developed the unique 300V series for motorsport that provides extra power, durability and higher torque!
In addition, the company also developed high quality products suitable for all vehicle types, recommended by vehicle manufacturers.
Well, what is the importance of Motobike Istanbul?
We are very happy to take part in Motobike Istanbul, one of the most important events of the motorcycle industry in Turkey, and to be in this fair as the main sponsor just like last year. Motobike Istanbul is an event that many motorcycle lovers wait for all year round. Motorcycle lovers get to know the latest models at this fair. It is also a great opportunity for key players of the motorcycle industry like us to showcase their latest technologies and innovations. It is a great pleasure for us to be in this fair where we have the chance to communicate with our final consumers -motorcycle owners- and to be able to personally contact with our visitors.
What does Motul do in the field of motorcycle lubricants and fluids? Which products do you put on the market?
Motul is a premium brand with the widest product range of its industry. You can find a Motul product suitable for all types of motorcycle users from those who see their motorcycles as a lifestyle to those with normal use and to speed lovers.
We provide not only engine oils, but also other fluids that a motorcycle needs. With our engine oil series such as 300V and 7100 that protect the engine, brake fluids and Mc Care products that provide external care, we protect the heart of the motorcycles and the soul of the drivers. Today Motul serves not only for motorcycles, but also in many sectors from automobiles, marine engines, heavy duty vehicles, hobby vehicles and even in the industrial market.
Lastly, can you make a general assessment of the motorcycle industry and share with us your future projections?
In Turkey, the motorcycle industry still has growth potential. Looking at the motorcycle park and the number of motorcycle registrations, Turkey is among the top 5 European countries. For this reason, it is necessary to continue to make investments. That’s what we are doing, and we will continue our efforts in this field as we consider that the there is a shift towards motorcycles in the transportation trend in Turkey. We are proud that all motorcycle users are acquainted with Motul products in some way, and we aim to increase this even further.
