LIQUI MOLY confidently on course for a billion

LIQUI MOLY confidently on course for a billion

German motor oil and additive producer increases sales by almost 15 percent to € 917 million in 2023. Oil and additive sales soar in volume. Number of employees grows by more than five percent. Inflation compensation and an employee bonus of up to € 3,000.

The two managing directors Günter Hiermaier and Dr. Uli Weller are very satisfied with the annual result. Further investments of more than 20 million euro at the German locations in Ulm and Saarlouis are intended to strengthen production and logistics.

“Our goal is to achieve a turnover of one billion euro in 2025. It looks like we’ll make it a year earlier,” says Günter Hiermaier confidently. His colleague Dr. Weller, who has also been Managing Director of the Ulm-based company for a year now, is equally positive about 2023: “The general conditions were extremely poor. We were hit hard by energy prices, logistics costs and inflation. We cannot and do not want to pass on the increased costs 1:1 to our customers. We are left with the lion’s share of the price increases. The only thing that helps is to make savings where it doesn’t hurt anyone and to sell more -- worldwide.” LIQUI MOLY is apparently doing this well. Production and sales volumes are increasing. “We have reached our capacity limit in additive production. More than 18.5 million cans came off the production line in Ulm. Our expansion of production will provide relief here. We are planning 22 million cans in 2024,” says Günter Hiermaier. Oil production in Saarlouis is also almost at its limit. “Investments worth millions are helping us to increase production volumes,” reports Dr. Weller. In 2023, the oil plant in Saarlouis produced over nine percent more than in 2022 with a good 94,000 tons of lubricants. Motor oils accounted for the largest share, followed by transmission oils. “Our filling systems for small containers are reaching their capacity limits with these quantities. We have invested heavily here to increase volume output,” says Dr. Weller. In general, the entire capacity limit of the oil plant is in sight. This is 120,000 tons per year. “With constant growth, we would have reached our upper limit in three years if we had not continued to invest in the location,” Dr. Weller continues.

Overall, the lubricant specialist is still on track for growth. “We are maintaining our course of internationalization and strengthening our subsidiaries abroad. We are increasing staff wherever necessary. In 2023, we created around 50 jobs, which corresponds to a boost of 5 percent,” Günter Hiermaier explains. According to the company’s philosophy, the co-entrepreneurs (as employees at LIQUI MOLY are traditionally called) should be as well off as possible. In addition to the introduction of flexible working hours and mobile working wherever possible, additional financial benefits have been implemented for all 1104 employees. “We paid the full € 3,000 inflation compensation and voluntarily implemented the collective agreement. This alone has resulted in wage increases of more than 10 percent in production, for example. At the same time, we are giving all our colleagues up to € 3,000 as a share in profit. This also constitutes good practice for us,” says Günter Hiermaier.

The two managing directors are clear on where the journey is heading. “We will continue to grow. The billion mark is not the limit. We have our sights firmly set on the second billion,” both of them say confidently. The homework assignments have already been distributed to all co-entrepreneurs: Strengthening the export business, further digitalization, customer loyalty and product innovations in all areas, electric vehicles included. The latter is particularly important for the European market. ”Sales of motor oils and additives are likely to decline within the EU over the next two decades. Internationally, e-mobility plays a minor role. Nevertheless, we want to be strong as a brand in the EU, which is why we will continue to develop our existing range for electric and hybrid vehicles,” reports Dr. Uli Weller.

Günter Hiermaier emphasizes that “we are driving forward internationally what has made us strong in Germany. And that’s our excellent personal service. Our competitors are making massive job cuts in this area. We are stepping up our headcount and,  with a concentrated sales force, entering markets that are as yet untapped. You can see from our subsidiaries that this strategy is working.”

The company enjoys the full backing of its parent company Würth in all its endeavours. “We continue to operate independently. The Central Management Board trusts and strengthens us in our path. Our cooperation is based on mutual respect. We and all our co-entrepreneurs see ourselves as LIQUI MOLY. This is central to our self-image, our team spirit and our strong brand,” says Günter Hiermaier.

29.02.2024 13:40:00

Worldwide - Last Added

Countdown to UNITI 2024 Mineral Oil Technology Forum

Countdown to UNITI 2024 Mineral Oil Technology Forum

In a few weeks’ time, the lubricants industry will once again meet in Stuttgart, Germany for the UNITI Mineral Oil Technology Forum (UMTF) between 16-17 April 2024. After ...

27.03.2024 18:44:00
LIQUI MOLY confidently on course for a billion

LIQUI MOLY confidently on course for a billion

German motor oil and additive producer increases sales by almost 15 percent to € 917 million in 2023. Oil and additive sales soar in volume. Number of employees grows by ...

29.02.2024 13:40:00
Mobil 1 celebrates its 50th anniversary

Mobil 1 celebrates its 50th anniversary

ExxonMobil is proud to celebrate the 50th anniversary of the introduction of Mobil 1™ motor oil to the global marketplace. In 2024, ExxonMobil will commemorate its 50-year ...

16.02.2024 13:41:00
Infineum celebrates 25 years of operation

Infineum celebrates 25 years of operation

Infineum celebrates 25 years of operation and restates their commitment to sustainable transportation As colleagues around the world begin their 25th anniversary ...

8.02.2024 11:37:00
Volvo launches new trucks worldwide

Volvo launches new trucks worldwide

Volvo Trucks has unveiled an all-new heavy-duty truck platform for the North American market in parallel to a new heavy-duty truck range for Europe, Australia and markets in Asia ...

2.02.2024 14:25:00
Nynas and Stena Recycling collaborate to re-refine transformer oils

Nynas and Stena Recycling collaborate to re-refine transformer oils

Nynas and Stena Recycling have entered a strategic partnership, combining Nynas’ world-class refining technology and market-leading circular transformer fluid with Stena's ...

30.01.2024 14:45:00
The countdown to 28th ICIS World Base Oil Conference has begun

The countdown to 28th ICIS World Base Oil Conference has begun

With just 4 weeks to go, the countdown to this premier event has begun! Join Lubricant World at the prestigious Park Plaza Westminster Bridge in London for the highly anticipated ...

12.01.2024 10:00:00
Pegasus Airlines selects NYCO turbine oil TURBONYCOIL 600

Pegasus Airlines selects NYCO turbine oil TURBONYCOIL 600

NYCO announces that, the leading low-cost operator in Turkey, Pegasus Airlines, has selected TURBONYCOIL® 600 to lubricate the engines of its whole ...

29.11.2023 16:30:00
LIQUI MOLY invests 8 million euro in the expansion of its production in Ulm

LIQUI MOLY invests 8 million euro in the expansion of its production in Ulm

LIQUI MOLY is opening a new chapter at its headquarters in Ulm, Germany where where it develops and produces its additives. Managing Directors Günter Hiermaier and Dr. Uli ...

29.11.2023 13:15:00
TotalEnergies unveils new charging solution for electric trucks

TotalEnergies unveils new charging solution for electric trucks

TotalEnergies announced the launch of an in-depot electric truck charging service today at the SOLUTRANS road and urban transportation trade show. With this new solution, ...

24.11.2023 16:55:00