Despite facing numerous regional and economic challenges, the lubricants sector has once again achieved significant milestones in production, export, and corporate development this past year. As we step into 2025, we embrace hope and set new goals for the future.
The primary focus of the sector in 2025 will continue to be the circular economy and sustainability. As global efforts to reduce carbon emissions intensify, new production standards and regulations are being introduced to manufacturers. To adhere to these evolving standards, our sector will prioritize R&D and innovation to develop products that consume fewer natural resources and minimize environmental impact.
A notable leader in this field is Sinopec, ranked 5th on the Fortune 500 list. With its range of products that comply with current sustainability standards and OEM approvals in marine oils, Sinopec is set to expand its activities in the Turkish market through a partnership with Prista Oil starting in 2025. Our interview with Prista Oil’s General Manager, Mehmet Hakan Tuna, provides insightful details about this collaboration.
One of the global companies poised to make significant strides in the Turkish market in 2025 is Vanderbilt. Renowned for its specialty chemical additives, particularly in the field of greases, Vanderbilt is celebrated for its innovative solutions. The company manufactures environmentally friendly and biodegradable additives crucial for food grade and agricultural lubricants, aligning with the sector’s updated sustainability standards. Our interview with Johannes Ahammer, Senior Regional Account Manager at Vanderbilt, sheds light on the company’s strong entry into the Turkish market through its partnership with ADCO, as well as the technical features of its products.
Another key player in the sector, TAYRAŞ, is set to embark on a new investment in 2025, furthering its leadership in the circular economy and sustainability efforts in Türkiye. Currently operating one of Europe’s most advanced base oil refineries, TAYRAŞ plans to increase the annual processing capacity of its Bilecik facility from 60 thousand tons to 140 thousand tons. We discussed this exciting new investment with TAYRAŞ Chairman of the Board, Mehmet Afşin, who provided detailed insights into TAYRAŞ’s 2025 agenda.
In 2024, we successfully revamped the Lubricant World website, incorporating over 250 news entries and optimizing for SEO. As a result, we boosted our readership to 30 thousand and our daily clicks to 150. On LinkedIn, we expanded our audience with 1000 new followers, achieving 460 thousand interactions and 15 thousand likes.
As we enter the new year, we are committed to further strengthening our presence in digital media and increasing our readership. We extend our best wishes to our sector for forging new business connections, launching new products, exploring new export markets, and enjoying fruitful earnings in the coming year. Happy New Year!
