New Shell Helix Ultra products with upgraded specifications enable customers to unleash more engine power
Shell Lubricants has launched three new products under its market-leading Shell Helix Ultra passenger car motor oil brand to meet upgraded industry specifications and original automotive manufacturer (OEM) requirements, enabling customers to unleash more engine power.
Test results show that the new Shell Helix Ultra products enable customers to increase engine power by up to 1.8%, increase the responsiveness of their engine by up to 3.4% and achieve better fuel efficiency of up to 4%. The field trials also demonstrate that the new products enable customers to keep their engine as strong and powerful as new, for up to 200,000km running, whatever the driving conditions.
Jason Wong, Global Executive Vice President of Shell Lubricants, said: “Shell Helix motor oil is the #1 global brand in the passenger car lubricants market and we have now raised the bar even further by launching three new Shell Helix Ultra products. The new products meet upgraded industry specifications and OEM requirements, reflecting our ongoing commitment to innovation and technology leadership, and enable customers to unleash more power from their engines and achieve better fuel efficiency, offering them ultimate engine performance.”
Shell Helix Ultra ECT C6 0W-20 and Shell Helix Ultra ECT C3/SP 0W-40 will be launched in China and Europe in the second and third quarter of 2024, respectively, before being rolled-out in other markets. Shell Helix Ultra ECT C3/SP 0W-30 is already available in China and will be launched in Europe in the third quarter, ahead of a roll-out in other markets.
All Shell Helix Ultra products are powered by Shell’s patented PurePlus Technology, a revolutionary process that produces a cleaner and purer form of base oil made from natural gas, making them 99.5% pure, so that nothing gets in the way of keeping the engine strong, regardless of extreme climates and road conditions.
These products are developed using Shell’s Emissions-Compatible Technology (ECT) and Shell’s ultimate active cleaning technology, which protects vehicles’ emission systems by helping to keep gasoline and diesel particulate filters clean from power and performance-robbing deposits, helping to maintain engine performance.
Approved by many of the world’s leading OEMs, including BMW, Mercedes-Benz, and Volkswagen, Shell also supplies Shell Helix Ultra products to its motorsport partners including Scuderia Ferrari, BMW Motorsport, Hyundai Motorsport, and Geely Group Motorsport. These commercial and technical partnerships serve as the ultimate product development test bed, with innovation transferred into new products and services that benefit Shell customers on the road.
