As the amount of specifications increases gradually and demands get more and more complex, accessing the right information has proven crucial more than ever, as told by Harald Oosting, President and CEO of Olyslager. He also underlines that the internet era obliges fast and easy access to this data.
For the past 7 decades, Olyslager has worked closely with the global automotive industry in answering the often-asked question: “Which oil will I use for my vehicle?” From the time of its founding in 1948 to the present, Olyslager is aware that this will be asked of oil companies, distributors, and workshops regardless of the size of their business. After all, end-users put their complete trust on the experts selling them the products.
Olyslager’s headquarters is based in The Netherlands and it was founded by Mr. Piet Olyslager. Mr. Olyslager was a Dutch businessman who was well-known in the automotive sector for his designs, collections and construction. He was an avid collector of information, brochures and magazines, which are now housed at the Olyslager Archives and at the European Centre for Mobility Documentation (ECMD).
Given his close relationships with Bugatti and Talbot, plus his contacts in the auto industry both locally & internationally, he realized the urgent need for reliable technical information on vehicles by manufacturers, garage owners, consumers and oil companies.
After the Second World War, Olyslager started to provide garages with technical information on vehicles left by the Allied Forces, writing advice on paper as well as detailed diagrams. In 1948, he decided to adapt a universal format and started the Olyslager Organisation.
The world’s largest database of its kind
Today, businesses which work with Olyslager value the accuracy and the relevance of the OEM data we provide them – over 2.5 million entries covering over 2,600 manufacturers spanning all continents and across several sectors such as automotive, construction and industrial equipment. No wonder it is regarded as the world’s largest database of its kind… and it continues to grow with the various updates we do each year.
Working with major global oil manufacturers but also very small and local firms, Olyslager understands that choosing the wrong lubricant can result in serious problems. Therefore, never in history has it been more vital to prevent the wrong advice from being given. In this age of sophisticated users and social media, providing incorrect data has serious consequences for both the seller (i.e. liability claims, reputational damage) and the consumer (damaged part, downtime and repair costs). As lubricants specification become gradually more complex, accessing the right information has proven crucial more than ever.
Olyslager sees different needs in different markets but not only that, the amount of specifications available has increased to such a level that oil companies prefer to have quality data, well updated and peace of mind that the right oil recommendation is being given. For example the same vehicle in Finland might have a completely different lubricant recommendation (quality and viscosity) than in Turkey and the oil company probably doesn’t want to jeopardize their reputation by giving the wrong advice.
The internet era obliges fast and easy access to the right data
Amid the internet era, Olyslager envisioned a new opportunity in the market and released a game-changer tool – the online Oil Advisor. Thanks to the Oil Advisor tool, lubricants recommendations were easily available to the public and, since its birth; it made a positive and measurable impact among oil companies.
Olyslager sees often companies looking for an oil advisor to their website because it reaches a wider market with different time zones and is naturally cost-effective – 24/7. Is great that companies invest in e-commerce and a great website probably to sell more lubricants but if there’s nothing really relevant to attract visitors, their webpage will be underperforming.
At the end of the day, customers really want to see the answer to the question: “Which oil do I need for my vehicle?” It’s here that Olyslager has become globally a strategic lube partner with the amount, the quality and the most updated OEM data. Taking into consideration the User Experience Journey of a website, is desirable that the online visitor finds a recommendation in just a few clicks like Make Model Type > The recommended oil for this engine is XWXX with capacity X,X liters.
The Oil Advisor streamlined 3 main areas of the business:
- Increase efficiency – The tool reduced the amount of phone calls to Technical Support
- Boost in the sales – The substantial growth of internet usage encouraged end consumers to purchase more frequently online. The Oil Advisor provides not just the recommendation, but also triggers a call to purchase after giving out the advice.
- Enhanced brand image – By having the right data, oil companies foster a closer relationship with customers based on trust and responsiveness. Increasing customer loyalty leads to more business and sets your company apart from competitors.
There are many services that Olyslager provides besides software and online advisor with Lubricant Data, like lubricant analysis, carpark data, license plate search and booklets to mention a few. The bottom line is to simplify the journey of the customer, sales people and/or distributor to the right advice for passenger cars, light commercial vehicles, trucks, busses, classic cars, motorcycles, agriculture, leisure marine, construction, industry, etc. This means Olyslager is able to support every small and global oil manufacturer that has different needs and priorities in specific regions, including specific local gathered lubricant data like China, Russia, USA, Thailand, Mexico, Brazil and naturally Europe.
Olyslager has been proudly operating in Turkey for the past 15 years. It’s a still growing market with many opportunities and it is geographically a well-positioned country. We will continue inspiring well-known and reputable companies in Turkey that we work with like Opet Fuchs, Lukoil and Petrol Ofisi to mention a few; but also Olyslager is looking forward to work with new customers and more local brands who are ready to give the next step into the digital world.
