Lubricant World’s journey began in May 2016 with a vision to revolutionize the Turkish lubricants industry. Our inaugural issue, the result of meticulous preparation and dedication, marked the start of an exciting adventure. Each page and text were crafted with precision and passion. From the outset, our mission has been clear: to drive the development of the Turkish lubricants sector, helping it realize its immense potential, achieve the growth it deserves, and shine on the global stage. We are committed to showcasing the industry’s strengths and ensuring its remarkable capabilities are recognized worldwide.
With the release of our 2nd issue, our vision was validated. Our magazine captured the attention not only of the lubricants industry but also of the entire petrochemical and automotive sectors. The enthusiastic response we received from NGOs representing our industry, as well as from industry professionals, academics, and the public was overwhelming and deeply gratifying. Every step of the way, we felt the constant support of the companies operating in our sector, propelling us forward with confidence and determination.
With unwavering dedication, we achieved a major milestone in our 4th issue by making our magazine bilingual! Now, Lubricant World is proudly published in both English and Turkish. We have transformed into a unique news source, building a bridge between the Turkish market and the world. Today, we stand tall as a sectoral publication, celebrated worldwide with subscribers in over 50 countries. Our magazine is now a trusted reference across the globe, and we couldn’t be prouder!
We have strengthened our global identity and expanded our vision through media partnerships with national and international fairs. Key industry events such as UNITI, Lubricant Expo, ICIS, Argus, and Automechanika fairs, as well as Petroleum Istanbul, Turkchem, and SAHA Expo, have enabled us to meet with industry leaders and stakeholders. We have worked with great determination to represent our magazine and industry in the best way possible on every platform and expanded our sphere of influence every day.
Following our in-depth coverage of Turkey’s top production facilities, record-breaking exporters, and the sector’s brightest brands, we didn’t stop there—we accelerated straight to Formula 1! Our 12th issue delved into the crucial impact of oils on vehicle performance and speed, in a sport where even 0.1 seconds can make all the difference. This issue made a significant splash in the industry.
In November 2019, the chemical sector shattered all-time export records. We proudly showcased this triumph on the cover of our 22nd issue, highlighting the sector’s rise to become Turkey’s second-highest exporter. At Lubricant World, we have always been at the heart of the industry, tracking production from the ground up, sharing the thrill of local and national achievements, and tirelessly promoting our country on the global stage. Being part of this incredible journey feels like a stroke of luck!
In 2020, due to the pandemic measures, we seamlessly transitioned to online platforms and kept our promotional activities in full swing. We launched an engaging webinar series, featuring insightful interviews with industry leaders and managers. One standout moment was our 2020 evaluation with Sezgin Gürsu, Director of Petrol Ofisi Lubricants, which garnered significant attention and acclaim.
We have created a wealth of high-quality content, featuring technical articles, columns, and academic studies crafted by our large team of authors, and brought inspiring scientific innovations to the agenda. Under the leadership of Prof. Dr. Filiz Karaosmanoğlu, Faculty Member of the ITU Chemical Engineering Department, President of the Sustainable Production and Consumption Association, and our Editorial Board Chair, we have paved the way for groundbreaking business ideas by tackling original and sector-relevant issues. Our 38th issue was particularly noteworthy, featuring an interview with the world-renowned Turkish scientist, Prof. Dr. Ali Erdemir, who introduced the technology of producing high-performance lubricants from plastic waste.
We have delved into every sector where lubricants play a crucial role, from automotive and aviation to marine and industry. Our journey has taken us beyond manufacturers to connect with distributors, dealers, and service providers. We have explored production facilities and witnessed groundbreaking technologies firsthand. Our readers have been the first to hear about the pioneering work of laboratories and R&D centers, innovative breakthroughs, and new product formulations. By staying at the forefront of production, trade, and export, we have spotlighted the remarkable achievements of our companies, bringing their successes to the forefront of industry news.
With the UN Sustainable Development Goals and the EU Green Deal, sustainable production and the circular economy have become global priorities. Through our news, interviews, and editorial content, we have equipped companies for this transformative journey. We have raised awareness about legislative changes and the evolving dynamics of international trade. We have consistently spotlighted the sector’s shift towards electric vehicles and preparations for a carbon-free future. By championing best practices in the transition to a circular economy, we have showcased the individuals and companies leading our industry on our pages.
We continue on our way by getting stronger!
At Lubricant World, we are revolutionizing our news portal to align with the latest media trends, with a sharp focus on digital publishing. By harnessing the power of social media, we are expanding our reach. With the backing of our extensive team of authors, we are diversifying our content to prepare our sector for a circular economy and sustainability. We are forging stronger ties with sector NGOs and boosting our visibility through media partnerships with national and international organizations. We are touching every corner of our sector, making our platform vibrant and dynamic. Fuelled by the power and support of our industry, we continue to drive forward with unwavering commitment!
