According to the Automotive Manufacturers Association data, Total lubricants or antifreeze are used in one out of every two vehicles manufactured in Turkey. The company, operating in Turkey for many years, continues to increase its market share.
Total Turkey Marketing, operating in the field of production and marketing of lubricants in Turkey for 29 years, supplied first fill lubricants and antrifreeze for 4 million out of approximately 7.5 million vehicles manufactured in Turkey in the last 5 years. According to the cumulative manufacturing data for the 2014-2018 period of Automotive Manufacturers Association (OSD), Total lubricants or antifreeze were used in one out of every two vehicles manufactured in Turkey.
First fill lubricants are very important for vehicles since they can affect the overall life and long-term efficiency of the vehicle. Total develops its first fill lubricants through R&D works and cooperation with vehicle manufacturers.
Total Turkey Marketing, a 100 percent subsidiary of Total group, carries out its operations in the field of lubricants in Turkey with its 130 employees. According to the Q4 2018 data in PETDER Report, the company has a market share of more than 10 percent, and it has a strong sales and distribution network that supplies products to the automotive, industry and marine transport segments both directly and through its distributors.
Total has nearly tripled its market share in the last two decades, and increased its sales volume by 4 times. Total, preferred by global automotive manufacturers, produces 95 percent of the products for the Turkish market in its Izmir plant. Stating that nearly 400 products are produced in Menemen, Izmir at the highest international and local standards, officials underline that the lubricant blending plant’s capacity is approximately 50,000 tons per year.
Over half a million tons of domestic production
Cengiz Hisarcıklılar, Commercial Director of Total Turkey Marketing, underlined that Total has produced 565 thousand tons of lubricants in its plant in Menemen, Izmir in the last 15 years in Turkey. Pointing out that more than half of this production consists of automotive products, Hisarcıklılar stated that they also provide customers with high quality services with their wide range of state-of-the-art products for industrial and marine purposes.
“Our success is not a coincidence”
“Total is one of the 4 largest energy companies in the world and has the experience of both Total and ELF brands in the field of lubricants. We have advanced technology lubricants and antifreeze for every area in which we operate. We hold a strong position and have a high market share not only in first fill lubricants but also in the authorized and private services channel. We have developed all our products with the knowledge and experience we have gained from our many years of collaboration with original vehicle manufacturers (OEMs). For this reason, the use of Total lubricants or antifreeze in one out of every two vehicles produced in Turkey is not a coincidence and we are proud of this achievement,” Cengiz Hisarcıklılar said.
