As the leader of the lubricants and chemicals market in Turkey for the past 9 years in a row, Petrol Ofisi ceaselessly continues its investments and improvements in every field, especially in Maxima and Maximus brands. Having introduced Maximum, which provides 50 percent less oil loss thanks to its new formula, to 7,000 foremen in Turkey this year through Foreman Meetings, Petrol Ofisi Lubricants signed a long-term collaboration agreement with KIA Turkey covering all KIA models. From now on, products specially developed by Petrol Ofisi will be used as original equipment in all KIA models in the market in Turkey.
Pointing out that Petrol Ofisi made significant progress in lubricants in every field, especially in the automotive industry with Maxima and Maximus brands, in the past 10 years and has been maintaining its leading position in the market for the past 9 years in a row, Petrol Ofisi Lubricants Director Sezgin Gürsu said:
“As we examine the developments in the automotive industry in the past 10 years when Petrol Ofisi achieved a considerable improvement in the market, we see that volumes are reduced by 15 percent and the strength is increased by 50 percent in engines. Permissible values of environmental emissions have decreased by 96 percent since environmental emission values are being disclosed. All of this means “less fuel consumption”, “compliance with environmental exhaust emission conditions” and “providing more strength in less engine volume”. These developments in the automotive industry require improvement in lubricant technologies.
In order to meet all these requirements while also protecting the engine, to save fuel and reduce the emission values, lubricant technology is also transforming and changing over to thinner oils. The industry changes over to thinner oils with lower viscosity in order to save fuel and contribute to performance. To increase the protective factor with this lower viscosity, a transition to synthetic technology is taking place. The formulation, specifications, and advantages make a difference. The production and the R&D technology and power come into prominence.
Petrol Ofisi made a difference in the market with the technology coming into prominence
In parallel with this development in automotive technologies, every brand started to disclose their special oil specifications. While 3 or 4 types of standard oils were meeting the needs of the entire market in the past, there are now tens of passenger car oils for every brand. Therefore, tailored products for every model and every brand are being launched. Likewise, the developments concerning less energy consumption and higher efficiency are taking place in every industry.
Therefore, it is not a coincidence that the strong development of Petrol Ofisi in the market, especially with Maxima and Maximus brands, is taking place in a process where technology comes into prominence in every field, especially in the automotive industry. Petrol Ofisi stands out with its production, quality, capacity, and technology. We have precious knowledge and an important R&D power and technology thanks to Petrol Ofisi Technology Center (POTEM), which is one of the most advanced centers in its field. And we are using all of these in the most ideal and effective way. For example, we cooperate with the automotive industry and continue our investments and improvements, especially in Maxima and Maximus. With our wide product range in Maxima and Maximus, we offer ideal solutions for the widespread vehicles in Turkey and meet the needs of all the brands and models. As Petrol Ofisi Lubricants, we meet almost all the needs of all the industries, especially the automotive industry, in Turkey with our over 350 high-quality products.”
Petrol Ofisi Lubricants will be used in KIA vehicles as original equipment
Stating that as Petrol Ofisi, they have recently cooperated with KIA, which is one of the best examples of their cooperation with the automotive industry, Sezgin Aksu made the following remarks: “We signed a long-term collaboration agreement between KIA Turkey and Petrol Ofisi. Within the scope of this cooperation between two powerful brands, we developed products special to KIA models and technology in POTEM. KIA is one of the most admired automotive brands in Turkey as well as all over the world with its high technology and high quality. KIA models are produced with the aim of becoming the most important representatives of technology, comfort, performance, and sustainability in their field. With our superior qualities and R&D power, we developed special products unique to KIA specifications in two months, which is a short period of time. We produced ideal lubricant solutions meeting the needs of the advanced automotive technology of KIA with the expertise of both brands, which are the leaders of their industries.
As Petrol Ofisi Lubricants, we offer ideal solutions compatible with all KIA models with specially designed K 5W-30 and K 5W-40 lubricants. This collaboration covers the use of Petrol Ofisi Lubricants products, such as Maxigear EP 75W/85 differential oils, ATF III wheel oils, DOT 4 in brake systems, and Extended Life Coolant in cooling systems, in all models in 48 authorized services of KIA throughout Turkey. The special solutions provided by Petrol Ofisi Lubricants to KIA will be used in all KIA models, especially Picanto, Rio, Stonic, Cerato, Ceed, Sportage, Sorento, Niro, and Bongo, which are in the market in Turkey.
The developments in Maxima and Maximus reach all over Turkey with ‘Foreman Meetings’
Stating that the investments and developments are carried out continuously in Maxima and Maximus, which are powerful brands in the automotive industry, Petrol Ofisi Lubricants Director Sezgin Gürsu continued his remarks:
“We convey all the improvements we make in Maxima and Maximus to our foremen through the ‘Foreman Meetings’ we widely organize in every region of Turkey. In 2018, we carried out the ‘Foreman Meetings’ with Maxima, which provides passenger cars and light commercial vehicles in the automotive industry with ideal solutions. We organized ‘Maxima Foreman Meetings’ in 42 cities and at 48 points throughout Turkey in 57 days. We gathered with our distributors, dealers, the businesses in industrial areas, and special automotive service representatives. In our meetings, we introduced the features of Maxima engine oils, the most innovative product family in the market which is renewed with its visual identity. With the intensive attention we received, we met 7,000 foremen in Maxima Foreman Meetings by exceeding our estimates.”
We offer 50 percent less oil loss to ‘Maximus Men’ with our new formula
Declaring that as Petrol Ofisi Lubricants, they carried on ‘Foreman Meetings’ in 2019 with Maximus, which is the popular brand of heavy commercial vehicles, Sezgin Gürsu continued his speech:
“We meet the needs of all widespread heavy commercial vehicle models in Turkey with the wide product range and superior qualities of our Maximus engine oils, just like we meet the needs of passenger cars and light commercial vehicles with Maxima. With their advanced technology and superior qualities, our Maximus engine oils protect the engines, extend their life, prevent performance loss by providing efficient work, save fuel, and reduce business costs. Our Maximus engine oils, which meet global specifications, have a wide product range offering solutions for all the needs of all the vehicles from the oldest heavy commercial vehicles to the newest technologies.
As Petrol Ofisi, we define the drivers and foremen of heavy vehicles as ‘Maximus Men’. ‘Maximus Men’ do a difficult job requiring strength, trust, and performance. They work under heavy conditions. Our friendship with them goes back a long way. Therefore, we know ‘Maximus Men’ very well, and we keep up with them. We know and understand the difficulties that they face, and we support them. With this approach, we, as Petrol Ofisi, developed our Maximus product family to provide them with strength. We present the Maximus engine oils with their new formula providing 50 percent less loss than industry standards to customers and foremen or, in other words, to ‘Maximus Men’.
Maximus Foreman Meetings reached 7,000 foremen
We spread all the development we make in Maximus to all over Turkey with ‘Foreman Meetings’. With 40 meetings that took place in 58 days within the scope of Petrol Ofisi Maximus Foreman Meetings, we reached 7,000 foremen in total all over Turkey. Our Maximus Foreman Meetings, which started in the European side of Istanbul on March 6th, took place in Manisa, Edirne, Aydın, Tekirdağ, Kırıkkale, Ankara, Antalya, Konya, Isparta, Aksaray, Denizli, Malatya, Elazığ, Mersin, Adana, Kayseri, Sivas, Trabzon, Zonguldak, Karabük, Kastamonu, Erzincan, Erzurum, Afyon, Şanlıurfa, Gaziantep, Antakya, İskenderun, İzmit, Adapazarı, İnegöl, Balıkesir, Çorum, Tokat, Eskişehir and Van in March and April. The meetings ended on May 2nd in Mardin and İzmir. Now, we had already reached 3,300 foremen when we were halfway through the Maximus Foreman Meetings. Our dealers and foremen showed great interest in our meetings. In this regard, the number of participants in Maximus meetings surpassed the estimations and we reached 7,000 foremen, just like it happened in 2018 with Maxima meetings.”
“We develop the technology and offer the most ideal and rapid solutions to the demands”
“As well as our customers, our retailers and foremen, who ensure that our products reach end customers, are very important and valuable to us, as Petrol Ofisi Lubricants,” said Sezgin Gürsu and added: “In this respect, we take care to establish direct and uninterrupted communication with our sales representatives, foremen, and specialists and to contact them directly. Apart from our field trips and various activities, the Foreman Meetings that we organize are our most important organization which provides us with this precious opportunity. As a brand leading technology and innovation in lubricants, we attach great importance to improvement in every sense. In this regard, we give technical training to our foremen, specialists, and sales representatives and share the updates about technological developments with them in Maximus Foreman Meetings.
With our extensive network, superior quality, advanced technology, and wide product range, we take great care to be always there for foremen and drivers for years. Our most important features are our high production and storage capacity, our production capability, and our ability to meet growing needs and demands in the most ideal and rapid way thanks to our R&D power provided by POTEM. In this respect, the ‘Foreman Meetings’ that we organize are very important for us since it provides us with a setting where we get very good feedback from our foremen on both Maxima and Maximus.”
