Nil Petrol, the first company of the Gül Group of Companies, was established in Kadıkoy, Istanbul in 1978. Nil Petrol has managed to maintain its sustainability and stability even during the toughest periods of the country, and has never sacrificed on quality. It has gained an important place in the sector as the distributor of international companies until 2000’s, and crowned its success with many awards in this field.
The company determined the customer needs with onsite engineering studies, and provided the right product for the right area of use. In order to meet customer demands quickly, it became the first company to apply the ‘hot sales’ model in this sector, and managed to meet customer needs on site and in the fastest way. By the 2000s, Nil Petrol entered into a new organization process with its reputation, prestige and strong capital structure.
By establishing Lubrico operations in Turkey and abroad, it started the branding process. O.O.O. Lubrico Ltd. was founded in Krasnodar, Russia as the foreign pillar of the operations, and Lubrico Petrokimya A.Ş. was founded in Kocaeli- Gebze as the domestic pillar.
Today, Lubrico meets domestic and foreign market demands with its high quality and wide product range produced in its Turkey and Russia factories equipped with modern and smart technologies, and continues its investments and development works on the basis of consumer demands. Having been providing services to the sector for almost 40 years now, the company has become a large family with its team, distributors and customers.
Lubrico Petrokimya A.Ş., established on a 5.000-square meter closed area in Gebze Plastic Manufacturers Organized Industrial Zone, has an annual production capacity of 40,000 tons in a single shift, and offers more than 350 products and packaging types. We call our production facility as “Smart Lubricant Blending and Filling Plant” because it is equipped with the latest technology, uses a system in which all production phases are connected to the automation structure, and occupational safety and environment is the highest priority in all operations. Stock tanks and mixers use an automatic measurement and communication system in the plant where production is completely automated. Thanks to this system, product formulations are prepared automatically and quality is never compromised. High-capacity filling and packaging lines are also integrated into the automation system. Lubrico is the first company in Turkey to use the shock cooling technology in its plant. This technology minimized the time between the blending and filling processes, ensured a 4-fold increase in the production capacity, and allowed meeting customer demands quickly All raw materials, finished products and newly developed products are tested at Lubrico’s Quality Control and R&D laboratories equipped with automatic devices in accordance with ASTM and TSE standards. All manufacturing processes at Lubrico comply with ISO 9001, ISO 14001 and OHSAS 18001 standards as well as the standards set by TSE. In addition, Lubrico further increases its product quality with the Lubrico Quality Standards, which consist of the production principles that we set to achieve the highest performance as meeting the required procedures is not enough for us. Each phase from the raw material input to the final product output is carefully controlled. We offer Lubrico products to consumers in domestic and international markets with our high quality standards. We are always working to achieve a better version of our products by merging our smart technologies with our experience.
“We stand out with our stock capacity and technical team”
Lubrico Lubricants reach 81 provinces through 36 distributors, including 22 automotive groups and 14 industrial groups in Turkey. Lubrico products sold under 9 main categories consist of passenger car engine oils, heavy duty engine oils, motorcycle oils, marine diesel engine oils, gear and transmission oils, industrial oils, antifreeze, grease and professional car care products. Our domestic product range has been designed to meet all market needs. We offer more than 350 product and packaging types, and we have the capacity to quickly respond to new requests. Our technical team rapidlyevaluates all feedbacks, questions and suggestions from our customers. It also organizes periodic training programs for distributors to share technical information about lubricants and provide the details of new products. As the company served as the Turkey representative of various firms for long years, it knows distributor needs very well, and effectively manages the demands. Moreover, we provide services to many institutions via direct industrialist channel and project sales channel. As Lubrico, we have a high volume of final product stock and rapidly meet customer demands thanks to our strong capital structure. We inform our customers in advance and prevent them from the negative impacts of price fluctuations, which happen very frequently in this sector along with exchange rates and oil prices. This is what distinguishes us from many other companies in the sector.
“Now we are in Transoceanic markets after Middle East and Africa”
As Lubrico Petrokimya A.Ş., we export our products that we manufacture in our facilities in Turkey to more than 40 countries through 25 exclusive distributors. We rapidly increase our export volume every day and head for new markets. Turkey has an important location in terms of lubricant exports. Middle Eastern and African markets are among the top importers from Turkey. Lubrico is an active player in these markets. Besides, our primary goal is to make Turkish origin lubricants gain a key position in the European market. In this direction, we have exclusive distributors in European countries such as Germany, Greece, Ireland and Ukraine. There is also a growing interest in our products from transoceanic markets. For instance, we are present in South Pacific countries like New Zealand and the Samoa Islands. We actively participate in domestic and international fair organizations for targeted export countries. We will be an exhibitor at the upcoming Automechanika Istanbul and Frankfurt fairs. As Lubrico, we move forward in our quest to become a key player with the great feedback of our customers abroad thanks to our reliable services and high quality products.
Lubrico unites 40 years of experience with smart facilities
Lubrico Petrokimya A.Ş. is one of the key producers in the lubricant sector with its 40 years of experience and fully automatic production infrastructure equipped with smart technologies. It produces tomorrow’s products with R&D studies in its well-equipped laboratories while never compromising quality by testing all stages from raw material to final product. The company manages to quickly meet demand in sales and distribution, and shows its customer oriented structure by developing products for different needs. The principles adopted by Lubrico is a great indicator of the fact that it is one of the most important producers of the lubricant industry as it has a good command of customer needs and provides confidence with its technological capabilities.
