2023 was a year that challenged us all economically, socially and psychologically in the shadow of humanitarian dramas in different geographies over the world.
In 2023, we were also encouraged by new investments, new products and technological initiatives undertaken by companies operating in the sector. We welcome 2024 with the same hope and excitement; we wish for this new beginning to bring peace and happiness to the sector and the world.
At Lubricant World; we had a more fruitful year in 2023 compared to previous years. The 210 posts we shared on our news portal, 131 in Turkish and 79 in English, were read 107,753 times. We increased our clickthrough rate on our website and gained over 1000 new followers on LinkedIn. Our posts on this social platform, which is used extensively by the business world, received 6,050 likes, 9,443 clicks and 358,578 views, achieving a successful performance beyond the limits of a sector magazine. We would like to thank all our followers for their support in making us more prominent news platform and increasing our interaction power.
In 2024, we aim to be much more visible on digital channels and we will work with all our strength to bring our advertisers to a wider audience. We will continue to follow sectoral developments with our interviews, facility and product reviews, technical articles and columns of our experts, and we will further increase our interaction power. We will improve the content diversity of our platform and meet our subscribers by participating in fairs in Türkiye and abroad as a media partner. We will inform companies about sustainability, circular economy and green transformation starting with electric vehicles, and we will continue to publish content on sectoral legislation and technological developments.
We congratulate our readers, advertisers and the business world on the occasion of the New Year and wish 2024 to be a year full of success with new collaborations, new investments, new products and services, and increased production and trade volume.
