FUCHS Lubricants, one of the global leaders in the lubricants industry, has announced its new strategy, growth vision, and future objectives for Türkiye during a special press gathering held in Istanbul. Hosted by Ahmet Oral, General Manager of FUCHS Lubricants Türkiye, the event provided members of the media with insights into the company’s technology-driven approach, sustainable growth ambitions, Türkiye’s strategic role within the global organization, and its roadmap for the years ahead.
Addressing representatives from the trade and business press, Ahmet Oral emphasized that Türkiye continues to be one of FUCHS Lubricants’ key strategic growth markets. He stated:
“Türkiye remains one of the strategic growth markets for FUCHS Lubricants. Our production facility in Aliağa, İzmir, our technical infrastructure, highly qualified workforce, and export capabilities are among the clearest indicators of our confidence in Türkiye. In this new phase, we will continue to serve our customers with the same commitment to quality, technical expertise, and strong field organization.”
Aliağa Facility Positioned as a Regional Hub
Today, FUCHS Lubricants operates in more than 50 countries worldwide as an independent global technology company focused exclusively on lubricant technologies. The company serves a wide range of industries, from automotive and heavy industry to manufacturing technologies and the energy sector.
FUCHS Lubricants Türkiye manufactures automotive and industrial lubricants at its modern production facility in Aliağa, İzmir. With more than 250 employees, extensive technical expertise, and a strong customer network, the company exports its products to over 50 countries.
The company positions Türkiye not only as a strong domestic market but also as a regional center for growth, engineering, and technology.
Focus on Technology and Sustainable Growth
Among FUCHS Lubricants’ key growth priorities are technology-driven products, sustainable solutions, digitalization, and high-value specialty products. During the press meeting, the company also highlighted its ongoing work in future-oriented fields such as e-mobility, thermal management systems, and next-generation specialty fluids.
Emphasizing that the company’s approach goes beyond product sales, Ahmet Oral noted that providing application-based solutions, technical expertise, and long-term partnerships remains at the core of FUCHS Lubricants’ business philosophy.
Preparing for Its Centennial with the FUCHS100 Strategy
Founded in Germany in 1931, FUCHS Lubricants is preparing to celebrate its 100th anniversary in 2031. To support this milestone, the company has introduced its “FUCHS100” strategy, focusing on three key pillars: growth, sustainability, and people. Through this long-term vision, FUCHS aims to further strengthen its position and prepare for the future, with Türkiye identified as one of the strategy’s important growth centers.
